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Influencer sentiment and social buzz indices

Our influencer indices are computed by segmenting social media tweets depending on the number of followers of the author, we distinguish between 3 group of authors:

  • small following social media users - those that have less than 100 followers
  • medium following social media users - those between 100 and 1000 followers
  • large following social media users - those with more than 1000 followers
We then compute average sentiment and number of mentions from social media posts of each group of users, resulting in three sets of indices, shown in charts below.